The Coaching Process - Becky Berry Career Coaching

Coaching Process

What Happens During Coaching

A quick disclaimer: some of these steps happen concurrently. Career search is neither linear, nor one size fits all. The best, most productive career searches have room for detours and surprises – for learning things about yourself that might change your course.

Completing these steps adds up to career and job satisfaction.



Step 1: Assessments

Assessments can describe how you interact with others, how you prefer to communicate, and how others see you. Learning to describe your personality traits and behaviors – in person and through your LinkedIn profile, your cover letters, and your résumés – gives you a leg up on the competition!

We start by identifying the unique combination of experience, behavior, personality, and skills you have that no one else does. This is where we begin creating the filter we use to target a career and specific jobs.


Step 2: Values & Goals

Together, your values and goals form the main filter for your career search. When your personal and work values are in synch with the company you work for, it adds up to career satisfaction. So we work on values at the beginning of our coaching engagement. Defining what is important to you in the work you do and the company you work for will help us find the right match.

After exploring your values, we move to identifying your goals and capturing them. Research has shown that people who write down their goals achieve more than those who don’t. It’s easier to figure out where you’re going when you know why you want to go there! I will help you develop both life and career goals, then we add them to the filter for your career search.

Being able to describe both your values and goals gives you an advantage over people who can’t.


Step 3: Identifying Competencies (hard skills), Soft Skills, and Experience

Figuring out what you’re good at, what you like to do, and where they intersect is the best way to figure out what opportunities to pursue. We also spend time bringing the vocabulary you use to describe your skills up-to-date. In this fast-paced business world, terminology evolves continuously. You’ll learn the best way to describe your work for today’s job market.

Understanding your preferred work skills and experiences helps us describe your competencies and soft skills in a way that promotes the unique set of abilities that make you valuable. As we identify your skills and rank them by their importance to you, we create one more layer of your career filter.


Step 4: Values+Goals+Skills+Assessments = Your Story, aka Your Brand

Learning to talk about and present your experience and skills in a way that appeals to potential employers is the critical piece to landing the job. So, we take everything we’ve learned in steps 1-3 and develop the story of you that reflects you accurately and in the best light.

We will incorporate your story in your cover letters and your LinkedIn profile. You will learn to talk about and present yourself in new ways. We will practice telling your story in different venues so you are ready for any situation. You will come away knowing how to present yourself at your best to anyone.


Step 5: Identify Target Careers & Companies

We take all the filters we’ve created: values, goals, experience, and skills and use them to explore target careers, companies, and jobs. Using the filters to narrow down potential careers and employers will add up to a satisfying career.

You will identify your dream companies, career, and jobs. Then you’ll learn how to approach those companies to get the job you want.


Step 6: Create Marketing Materials

You might wonder why this is Step 6 and not, say, Step 3. It’s Step 6 because we finally have all the information we need to create materials that match your story – the person you want to present to potential employers.

I will coach you on creating cover letters and résumés targeted to each job you apply for (I’ll help you, too). I will help you create a LinkedIn profile that tells your story. Then, I will show you how to use LinkedIn to market yourself to potential employers. These materials are the sum of all the work we’ve done to this point.

Step 7: Practice networking, interviewing, and apply for jobs

I will coach you on how to network your way to the job you want using the materials and information we’ve created.

We will create a LinkedIn practice that includes building your network and learning about target companies and careers.

You’ll apply for jobs that you have identified using your unique career filter. This step may include additional training, including networking and interviewing (for both face-to-face and virtual interviews). This is where you go after the job.